Reading the logo right to left as in Hebrew one may visualize the first yellowish shape as a simplified Hebrew letter yud (י), and the white or negative space (the nothingness) as the letter shin (ש) — yud, shin spelling yesh (יש). Reading the logo from left to right, if one visually links the other two yellow shapes, thinking of them as the letter y, and now looks at the yellow shape on the right (the former yud) as the letter i, we have y.i. standing for yesh indeed!
The figure/ground ambiguity and the blending of Hebrew and English suggest multiple ways of looking at things, multiple ways to relate to the world, and the idea that things that appear mundane one moment may seem sacred the next.
The figure/ground ambiguity and the blending of Hebrew and English suggest multiple ways of looking at things, multiple ways to relate to the world, and the idea that things that appear mundane one moment may seem sacred the next.
